| What we do |
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MIMA 2011
BEST PR CAMPAIGN AWARD
WINNER |
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Down to earth, friendly, pragmatically honest and frank, Friday's could almost be the Alan Titchmarsh of the PR agency world…!
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We devise, cultivate and nurture good, honest PR that gets our clients noticed. We understand the art of journalism and what it takes to make a story happen. We create and monitor issues. We plant the seeds and then watch them grow, making our clients the envy of their contemporaries.
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Preferring coffee and rich tea biscuits to champagne and olives, we cut to the chase, delivering an unexpected and yet informed approach to the way clients promote their businesses. And we never lose sight of the fact that our results form a fundamental part of our clients' new business campaigns.
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Our approach for you will not be exclusively press release based. That's missing many opportunities! Journalists take editorial contents from three very different areas - news, comment/opinion columns and issue-fed features.
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Friday's is a 'news and feature shop' where journalists come for good service.
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So we 'sell' press releases when you have some news to announce to get coverage in the news pages but why ignore journalist who need features and opinions? It's the idea way of achieving year-round coverage if carefully planned and placed - bespoke for each writer and each title.
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There's no fluffiness or airheads at Friday's. What you see is what you get. Why not allow us to make you famous in our unique way?
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In brief, we do what we promise you we will do. And we bill you what we agreed. We hope that this makes a refreshing change!
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Friday's 'TOTAL PR'
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Very few agencies have the ability to deliver creative offline and onlinePR campaigns as one complete package.
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• OnlinePR is now vital in modern business. It's the motorway while traditional PR is the A and B roads.
• So any credible national communication strategy must use both!
• The effective use of social media and maximising onlinePR opportunities requires special skills.
• Friday's 'TotalPR' encompasses both online and offline opportunities. |
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